Business writing

I’ve written for companies big and small, in industries including retail, restaurant, franchise, financial services, insurance, and legal. How does that make your life better? It means I’m a seasoned, utility player who gets up to speed fast and delivers what you need on deadline.

You know how some copywriters will only give you two rewrites? My policy is I write until you’re ecstatic. Which usually takes me one draft, but I’m committed to the project until you’re happy.

I cut through thickets of industry jargon and explain complex concepts in simple, compelling language customers understand. I capture the tone and style needed to best convey your message. In other words, I make it sound like you.

Joy Cordell“Carol has a tremendous ability to comprehend complicated issues and distill them into clear English. As well, I appreciate her dependability and conscientious attention to schedules. I’ll look forward to every opportunity to work with Carol in the future”–Joy Cordell, (Milliman)
Michelle Rafter“Carol wrote feature stories for Inside Edge, American Express’ corporate finance website for mid-sized companies, for approximately nine months. Her ideas for stories were innovative and on target for the website’s audience. Her work was well-reported, well structured and routinely featured interesting leads. I would highly recommend Carol as a business reporter and would definitely use her again.”–Michelle Rafter

Recent projects

Client Ebooks


Company Magazines

Delta Sky MagazineDelta Sky magazine:

Alaska Airlines MagazineAlaska Airlines magazine/Horizon Air magazine:

The Visit Seattle

Annual Reports

Sound Transit

White Papers & Special Reports


LenCredHawkeye Management (now LenCred): I ghosted the white paper:

My white paper for a certain large software company, documenting their efforts to encourage computer recycling, can be viewed HERE.

Web Content

American ExpressAmerican Express OPEN Forum: - by BankrateInsuranceQuotes, an insurance portal owned by Bankrate:

Sun Trust BankSunTrust Bank, for a section they sponsored on

For Dell’s SMB website:

Ghostwriting & Case Studies

Borro Private Finance logoI ghosted an article for Borro Financial, for the annual publication, Wealth Management 2019:

Basil PetersI ghosted case studies for M&A expert Basil Peters:

AvvoI also wrote dozens of articles for the legal portal, such as this one:

Register.comI ghosted a package of stories for the management team of — a sample:

Company Publications

hyperqualityThese call-center industry pieces appeared in the company publication Quality Journal, created by Seattle company Hyperquality.

Bridget Quigg“Carol’s writing is playful, informative and journalistically sound. She manages to be very thorough while also getting her work done quickly thanks to her years of experience. Carol is easy to work with because she communicates well about deadlines and topic matter, she turns in her articles on time, and she understands salary and job topics thanks to her many years spent writing about business. I highly recommend Carol.”–Bridget Quigg (PayScale)