I’ve written for companies big and small, in industries including retail, restaurant, franchise, financial services, insurance, and legal. How does that make your life better? It means I’m a seasoned, utility player who gets up to speed fast and delivers what you need on deadline.

You know how some copywriters will only give you two rewrites? My policy is I write until you’re ecstatic. Which usually takes me one draft, but I’m committed to the project until you’re happy.

I cut through thickets of industry jargon and explain complex concepts in simple, compelling language customers understand. I capture the tone and style needed to best convey your message. In other words, I make it sound like you.

“Carol has a tremendous ability to comprehend complicated issues and distill them into clear English. As well, I appreciate her dependability and conscientious attention to schedules. I’ll look forward to every opportunity to work with Carol in the future”–Joy Cordell, (Milliman)

“Carol wrote feature stories for Inside Edge, American Express’ corporate finance website for mid-sized companies, for approximately nine months. Her ideas for stories were innovative and on target for the website’s audience. Her work was well-reported, well structured and routinely featured interesting leads. I would highly recommend Carol as a business reporter and would definitely use her again.”–Michelle Rafter

Recent projects

Client Ebooks

• Oberlo: Crowdfunding for Entrepreneurs

Company Magazines

Delta Sky magazine:

• • The Do’s and Dont’s of Franchising
  • Should You Franchise Your Business?

Alaska Airlines magazine/Horizon Air magazine:

• Market Makers – 2014 story on the IPO boom (see page 67)
• Online finance tools
• Ready for retirement? Preparing to meet your financial needs

TheDrum.com: Visit Seattle

• How Seattle’s business innovation shaped the city – and the world.

Annual Reports

• Sound Transit: Proposed Annual Budget
• Sound Transit: Proposed Transportation Improvement Plan

White Papers & Special Reports

ChemPoint

• The Chemical Industry Marketing Revolution: 3 Things Producers Need to Know Now

Hawkeye Management (now LenCred): I ghosted the white paper:

• The 16 Most Common Ways to Get Money for Your Small Business

My white paper for a certain large software company, documenting their efforts to encourage computer recycling, can be viewed HERE.

Web Content

American Express OPEN Forum:

• Why Be a B Corp
• Exploring Debt Restructuring Options
• Cash-Strapped Businesses Turn to Purchase-Order Financing

InsuranceQuotes, an insurance portal owned by Bankrate:

• How to avoid being run over by tow-truck scams
• Diseases we dread aren’t necessarily the most deadly

SunTrust Bank, for a section they sponsored on Allbusiness.com:

• How to Start Exporting

For Dell’s SMB website:

• Stimulus funding for renewable energy

Ghostwriting & Case Studies

I ghosted case studies for M&A expert Basil Peters:

• Pacinian — Pre-Revenue $30M Exit

I also wrote dozens of articles for the legal portal Avvo.com, such as this one:

• Bankruptcy vs. foreclosure

I ghosted a package of stories for the management team of Register.com — a sample:

• How to monetize your site

Company Publications

These call-center industry pieces appeared in the company publication Quality Journal, created by Seattle company Hyperquality.

• Smooth Handoff
• Offshoring
• Outsourcing

“Carol’s writing is playful, informative and journalistically sound. She manages to be very thorough while also getting her work done quickly thanks to her years of experience. Carol is easy to work with because she communicates well about deadlines and topic matter, she turns in her articles on time, and she understands salary and job topics thanks to her many years spent writing about business. I highly recommend Carol.”–Bridget Quigg (PayScale)